Do-not-call lists are playing spoilsport to any and all of the various telemarketing initiatives out there. These lists are compiled in a central database and filled by people who have called in and place their own names on the list. In addition, there can also be do-not-call lists for single companies, if that person expressly calls in and asks them not to call. These lists must be adhered to as closely as possible. The agencies planning telemarketing campaigns now find quite an uphill task thanks to do-not-call lists. The consumers play a big role in setting up do-not-call lists. They give telephone numbers that they want to be included in the lists. There is no denying the fact that telemarketing do-not-call lists are bad news for telemarketing companies.

Those who believe in making cold calls to potential customers should now think of opting for another viable telemarketing strategy. However, from the consumers point of view, telemarketing do not call lists are blessing. People who do not want to receive these calls simply put their phone numbers on the list. To give the customers a fair degree of opportunity, majority of the states have come up with an extensive National Do Not Call Registry. Both the Federal Trade Commission and the Federal Communications Commission have found several consumers signing up for the telemarketing do not call lists.

So it has become compulsory for telemarketing companies to make sure they do not call customers whose numbers are on the list; otherwise, the company can be liable for heavy fines.