If youve been in the sales game for any time, youve surely heard of that peculiar affliction known as buyers remorse. It is a sudden fever that comes over a recent buyer who feels he just has to back out of a deal. Possibly, the used car he bought doesnt have a small amenity in it, maybe a jack for juicing up his computer on the go, and he just cant live without oneor so he claims. In reality, he may believe that the payments are too high, having heard what his buddy at the gym is paying for a NEW car. Whats really going on with buyers remorse? Fear is a large part of it. People who catch this ailment are afraid they made the wrong decision. Is there any cure for it? Reassurance might do it, but its not perfect. You can say, Youve made a great decisionyou wont regret it! but still, keep your fingers crossed. Is there a way of preventing it? Im not sure, but a very recent experience may shed some light on the question. Cleopa, you know her, shes the feral cat I trained and domesticated. She had a litter consisting of two beautiful kittens. Snowy was all white with a beige tail, and Gorby was white with markings reminiscent of Mikhail Gorbachov, that former Soviet, who is now living well, I bet, anywhere outside of Russia. Anyway, we advertised on the web for folks to adopt the kitties, and sure enough, Snowy was chosen first. The lady who claimed her was unbelievably nervous, called a bunch of times, insisted on seeing pic after pic, and finally, when she came she seemed really edgy and prissy. We required a payment of fifty bucks to discourage abusers and weirdoes from vying for these pets, but this lady didnt get screened out; unfortunately. A day after she took Snowy, she communicated that her other cat (who knew?) had stopped eating (Snowy hadnt!). She wanted to return her and get her $50 back. Of course, instead of leaving the pet in her hands we said sure, bring her by, but a day after that she said she solved the problem. How, well never know. Should we have read the signs of Cat Buyers Remorse, and avoided this person? I think so, now that I recall the sequence. Here are the signals that we should have seen: (1) Some folks will telegraph trouble in advance. She did this by requiring lots of confirmation before even seeing Snowy. Her nervousness should have told us shes ambivalent. (2) When we met her, she was unusually skittish, and she didnt really seem cat-savvy. I suspect she expected instant bonding and affection from the little being. (3) She had unrealistic expectations, treating us like we were a pet store or a vets office. (4) Our instincts told us shed freak the first time she saw a flea on the kittie, that she was a perfectionist and a prickly problem. (5) She left our place looking shaken, a little jittery. We could, and perhaps should have said, Wait a second. Are you sure youre comfortable? Anyway, this is the signature of someone who suffers from buyers remorse, and whether you sell big Cats, like Caterpillar tractors, or tiny kittie cats, I hope this will help you to recognize them, and take the right action! |