To the uninitiated, the more the merrier in the affiliate marketing game. But you have a site focused upon a particular subject, cause, product, and the choice of inappropriate merchants or advertisers devalues your site. People dont like clutter. Just think where do people enjoy shopping morea superstore full of hundreds of thousands of items, or a boutique that features the ones they want and need?

Knowing your site visitors is essential for your focus as well as your affiliate program success. Not all merchants or advertisers are for your site visitors, even if they sell the category of product your visitors buy. Remember, that while youre not censoring what theyre buying, you are filtering. Just as a personal shopper knows that a certain client is a 31 year old career woman who wears jackets and tailored pants to work, you know that your typical site visitor is, for instance, between the ages of 25 and 44, looks for value in classic clothes, and wont spend over $120 for a pair of pants.

It therefore stands to reason that you will look over the womens apparel sites carefully to weed out those with the super-cool girl-trash look, or the designer sites where the smallest accessories cost more than your visitors entire outfits. If fact, you owe this to your visitors, who trust that the advertisers you feature will be as appropriate as the content you offer.

Its just another way you can show your site visitors you are focused on them, and adding enough value to deserve a return visit.